The WA Charters Fundraising Learning Series is a short video series providing equity-driven fundraising practices and expertise to help schools raise more funds while amplifying Global Majority voices in the fundraising space. Understanding how busy school leaders and board members are, the series is designed as conversational mini lessons to be applied to any fundraising strategy. The series strives to disrupt what “fundraising best practices” look like that have traditionally caused harm to Global Majority communities and apply an equity and community-centered lens to fundraising.

Nonprofit storytelling for fundraising purposes has exploited the constituents they serve and further perpetuated harmful stereotypes. We have an opportunity to do better for and with our community. Today’s conversation with Zahra Nealy is about how to identify, tell, and share stories ethically.
Zahra Nealy is a relationship-driven healthcare public relations and communications professional with specialties in media relations, development and donor communications, nonprofits, and community outreach/relations. Zahra is currently the development communications specialist at Cedars-Sinai and an adjunct instructor at USC Annenberg School for Communication and Journalism.

See Video

Like Zahra Nealy said in her first video, “ethical storytelling is about creating awareness but preserving the respect and dignity of people’s story you are telling.” In part two of our conversation, Zahra will share five ways to avoid white saviorism and exploitation in your communication.
Zahra Nealy is a relationship-driven healthcare public relations and communications professional with specialties in media relations, development and donor communications, nonprofits, and community outreach/relations. Zahra is currently the development communications specialist at Cedars-Sinai and an adjunct instructor at USC Annenberg School for Communication and Journalism.

See Video

In this video, Jason McGill shares his advice on how leaders and board members can practice equity-driven fundraising while centering the needs of the community.
Jason McGill is a community advocate rooted in justice, equity, diversity, and inclusion work and brings deep knowledge working with young people experiencing homelessness. He currently serves as the Executive Director of Northwest Youth Services and a board member for the Whatcom Intergenerational High School

See Video

Ethical Storytelling and Communication - Zahra Nealy

How To Avoid White Saviorism & Exploitation - Zahra Nealy

How Leaders and Board Members Can Practice Equity-Driven Fundraising – Jason McGill